From 2015-2017 I worked with the Founders and the team of Calgary start-up Advertiise to launch their e-commerce platform. The site was designed to bring together buyers & sellers of advertising. In my role as the Information Architect on this project. I worked on the Product Structure and Strategy, establishing the need for a relational database from the start. I did content development by gathering information from media kit profiles, analyzing them for patterns to create ad specs and the design of the listing pages for vendor profiles on the site. Also worked on the branding and came up with concept of flag with their logo on it. Developed the customer experience journey and collaborated with the Marketing teams on sales promotions. To view a prototype of the ad specs click on the pdf icon below.